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Balaji Rajaram

B2B Technology Marketing | Digital Growth | Demand Generation | SEO | GEO & AEO | AI-Driven Marketing

Results-driven B2B Technology Marketing professional with 12+ years of experience driving integrated marketing, demand generation, digital growth, content strategy, brand positioning, and AI-powered marketing initiatives for IT Services and technology organizations.

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12+

Years of marketing & SEO experience

3X

Organic traffic growth at Chimera Technologies

32K+

LinkedIn community grown from 300 followers for Chimera Technologies

Professional Summary

B2B marketing leadership combined with hands-on digital, SEO and AI-search expertise.

Results-driven B2B Technology Marketing professional with 12+ years of experience driving integrated marketing, demand generation, digital growth, content strategy, brand positioning, and AI-powered marketing initiatives for IT Services and technology organizations.

Proven success in partnering with business leaders to develop go-to-market strategies, execute multi-channel marketing campaigns, build thought leadership, and accelerate marketing-driven pipeline growth.

Experienced in translating complex technology solutions into compelling customer-focused messaging while leveraging Generative AI to improve marketing productivity and content development.

Strong expertise across integrated marketing, solution marketing, digital campaigns, website transformation, marketing analytics, AI-assisted content workflows, SEO, GEO/AEO optimization, executive communications, and cross-functional stakeholder management.

Core Expertise

A blend of marketing strategy, organic growth, AI search and technical execution.

Technical SEO

Technical SEO strategy & audits, crawlability, indexation, site architecture, internal linking, XML sitemaps, robots.txt, canonicalization, on-page SEO, structured data/schema, Core Web Vitals, migrations and performance optimization.

SEO Strategy & Analytics

Keyword and search intent analysis, SEO strategy and execution, competitor analysis, content optimization, Google Search Console, GA4, GTM, SEMrush, Ahrefs, Screaming Frog, PageSpeed Insights and Lighthouse.

AI Search

AI-driven search, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM discoverability, AI-assisted SEO workflows, Generative AI adoption and prompt engineering.

Demand Generation

Integrated marketing, demand generation, digital campaigns, website growth, customer acquisition, sales enablement and conversion-focused digital experiences.

Content & Messaging

Thought leadership, solution narratives, blogs, landing pages, case studies, editorial calendars, executive presentations and customer-focused technology messaging.

Leadership & Collaboration

SEO team leadership, mentoring, work allocation, quality assurance, cross-functional collaboration, developer/content team coordination, reporting and stakeholder communication.

Professional Experience

Marketing, digital growth and SEO experience across technology, ecommerce and agency environments.

Senior Marketing Executive

Chimera Technologies Pvt Ltd | Bangalore
June 2020 – July 2026

Owned integrated marketing, SEO, website growth, content strategy, demand generation, and digital marketing initiatives for a global IT Services and technology organization serving North America, APAC, Europe, and MENA markets.

  • Results: 3X organic traffic growth | 2X inbound lead growth | 5% → 30% marketing-attributed revenue contribution | 300 → 32,000+ LinkedIn followers
  • Website & SEO Growth: Led website transformation and SEO initiatives that delivered 3X organic traffic growth and 2X inbound lead growth.
  • Marketing Revenue Growth: Increased marketing-attributed revenue contribution from 5% to 30% through integrated digital marketing, SEO, content marketing, website optimization, and demand generation.
  • B2B Demand Generation: Developed and executed marketing initiatives across SEO, website, LinkedIn, email, social media, content marketing, and sales enablement to support inbound demand and pipeline generation.
  • Technology Marketing: Developed SEO and content strategies for Generative AI, Digital Transformation, Low-Code/No-Code, Cloud, DevOps, Testing, and Analytics services.
  • Content Strategy: Created and optimized solution pages, landing pages, case studies, blogs, and thought-leadership content based on search intent, customer needs, SEO opportunities, and conversion objectives.
  • AI Search Optimization: Optimized website and digital assets for SEO, GEO, AEO, and LLM discoverability to improve visibility across traditional and AI-powered search experiences.
  • AI-Powered Marketing: Built AI-assisted marketing workflows using ChatGPT and Claude for research, content creation, campaign messaging, solution narratives, case studies, executive summaries, and presentations.
  • Prompt Engineering: Applied structured prompting to accelerate marketing content production, research synthesis, messaging development, and executive communication.
  • LinkedIn Growth: Grew the company's LinkedIn community from 300 to 32,000+ followers, strengthening brand visibility, executive presence, and audience engagement.
  • Marketing Analytics: Used GA4, Google Search Console, SEMrush, CRM platforms, and website analytics to monitor SEO, website, campaign, and lead-generation performance.
  • Marketing Operations & Reporting: Developed marketing dashboards, KPI reports, and performance insights to identify optimization opportunities and improve campaign effectiveness.
  • Cross-Functional Leadership: Mentored junior SEO professionals and coordinated execution across content writers, developers, designers, sales teams, leadership, and external agencies.
  • Marketing Recognition: Received the Champion of Chimera Award (2023–24) and Extra Mile Award (2023) for contributions to marketing excellence and business growth.

SEO Specialist

Attiitude.com Fashion Pvt Ltd
December 2017 – June 2020

Supervised SEO and organic growth for a large e-commerce website serving the Indian market, working with development, merchandising, and content teams to improve search visibility, product discovery, and organic revenue.

  • Increased organic traffic by 50% through technical SEO, content optimization, website improvements, and search visibility initiatives.
  • Increased SEO-driven revenue contribution from 10% to 40% of total monthly sales.
  • Optimized product discovery and website structure in collaboration with development, merchandising and content teams.
  • Conducted keyword research, competitor analysis, content optimization and SEO performance monitoring.

SEO Analyst

Jain Technosoft
June 2015 – December 2017

Led SEO strategy and execution across 15+ domestic and international client accounts, including clients from the USA and India, spanning Technology, Healthcare, Education, and Professional Services.

  • Managed technical and on-page SEO activities across multiple client websites.
  • Conducted keyword research, competitor analysis, SEO audits, content optimization, and performance analysis.
  • Delivered first-page rankings for 50+ competitive keywords across client campaigns.
  • Led and mentored a team of three SEO professionals.
  • Collaborated with content, development and design teams to implement SEO recommendations.

SEO Executive

Zinavo Technologies
July 2013 – May 2015
  • Managed SEO campaigns for multiple international client websites, with clients across the USA, UK, Australia, and India, focusing on search visibility, website optimization, and lead generation.
  • Achieved first-page Google rankings for over 150 keywords.
  • Improved local search visibility through Google Business Profile optimization.
  • Consistently exceeded SEO performance targets and received multiple performance awards.

Selected Achievements at Chimera Technologies

Business and growth outcomes highlighted in my 6 years of professional experience at Chimera Technologies.

3X

Organic traffic growth through website transformation and SEO initiatives.

2X

Inbound lead growth through digital acquisition and conversion-focused initiatives.

5% → 30%

Marketing-attributed revenue contribution at Chimera Technologies.

300 → 32K+

LinkedIn community growth.

Marketing & SEO Focus Areas

Areas where I combine strategy, execution, analytics and AI.

Website Transformation & Organic Growth

Website transformation, SEO optimization, search-intent-led content, conversion-focused digital experiences and performance measurement.

GEO & AEO

Optimizing digital assets for Generative Engine Optimization, Answer Engine Optimization, LLM discoverability and AI-generated citations.

AI-Assisted Marketing

Using ChatGPT, Claude AI and prompt engineering to accelerate research, content production, campaign messaging and executive presentations.

B2B Demand Generation

Integrated campaigns across websites, LinkedIn, email, SEO, content and sales enablement to support brand awareness, lead generation and pipeline growth.

Tools & Technologies

Platforms and technologies used across SEO, analytics, web and AI-assisted marketing workflows.

Google Search Console Google Analytics 4 Google Tag Manager SEMrush Ahrefs Screaming Frog PageSpeed Insights Lighthouse WordPress HTML CSS ChatGPT Claude AI Gemini Generative AI GEO AEO LLM Discoverability Prompt Engineering

Education

Bachelor of Technology (B.Tech) – Information Technology

V.K.K. Vijayan Engineering College, Chennai

2007 – 2010

Let's Connect

Open to opportunities across B2B technology marketing, digital growth, demand generation, SEO, GEO/AEO and marketing leadership.

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