BALAJI RAJARAM
PROJECT PORTFOLIO · 2020–2026

Balaji Rajaram: 6 Years of B2B Marketing, SEO & AI Search (AEO/GEO) at Chimera Technologies Pvt. Ltd.,

Senior Marketing Executive · B2B IT Services · Digital Growth · SEO · AEO · GEO · Content · Demand Generation

Balaji Rajaram is a B2B digital marketing and SEO professional based in Bengaluru, India. From 2020 to 2026 at Chimera Technologies, an IT services company, he grew organic visibility from 5 to 150+ ranking keywords, backlinks from about 687 to 41,200, and LinkedIn followers to 32K+. Over six years he built and managed digital marketing across SEO, website transformation, content marketing, social media, inbound marketing, online reputation management, sales enablement and cross-functional marketing operations, and added AEO and GEO optimisation for AI search.

6 Years
B2B IT Services Marketing Experience
32K+
LinkedIn Community Built
41K+
Backlinks Built at Peak
10+
Inbound Leads Converted to Clients
The Journey

From SEO execution to integrated B2B marketing

My role at Chimera Technologies evolved significantly over six years. I started with SEO and website optimization and gradually expanded into content, social media, website strategy, inbound marketing, reputation management, sales enablement, and broader marketing execution.

2020–2021

Building the SEO & Website Foundation

My first year focused on improving the website structure, organic search visibility, website experience, social media, and local search presence.

Key Contributions

  • Recommended and coordinated website improvements including CTA elements, Back to Top functionality, URL restructuring, custom pages, case study layouts, and featured services sections.
  • Expanded organic search visibility from 5 ranking keywords to 108 keywords.
  • Achieved 50 first-page Google keyword rankings.
  • Increased website backlinks from approximately 687 to 15,676.
  • Added 18 new landing pages while coordinating development and content requirements.
  • Managed regular social media publishing and group sharing.
  • Managed Google Business Profile activities including existing location claims and new US and Singapore locations.
  • Supported careers-page updates and social promotion of job openings.
  • Worked with the team to accelerate the website revamp process.

Manager Recognition

Recognized for exceeding expectations, particularly in SEO and independent execution. The website moved from very limited keyword visibility to achieving 50+ first-page keyword rankings.


I was also appreciated for proactively managing social media without dedicated support from a content writer or graphic designer.

2021–2022

Expanding Organic Visibility & Digital Marketing

The focus expanded from SEO execution into international search visibility, website content, social media planning, and online reputation management.

Key Contributions

  • Continuously monitored website performance and improved organic traffic, keyword visibility, and inbound opportunities.
  • Added approximately 30 new ranking keywords, taking total ranking keywords to around 130.
  • Added 11 landing pages, 6 case studies, and 4 news pages.
  • Increased backlinks from approximately 15,676 to 41,200.
  • Created 20 US location-focused pages as a pilot international SEO initiative.
  • Prepared and executed the digital marketing calendar.
  • Designed and published social media content independently.
  • Supported online reputation management and review-generation activities.

Manager Recognition

Recognized as an important contributor who could independently manage multiple areas of marketing.


Particular appreciation was given to lead generation, website optimization, social media content creation, and reputation management.

2022–2023

Scaling Content, Social Media & Website Marketing

My responsibilities expanded into broader digital marketing, content production, internal communication, events, and social media growth.

Key Contributions

  • Continued monitoring and improving organic website performance.
  • Added 4 service pages, 44 case studies, 2 event pages, and 16 Chimera Diaries pages.
  • Grew the LinkedIn community to approximately 15,000 followers.
  • Managed regular social media updates, festival greetings, organizational communications, and LinkedIn Articles.
  • Supported internal communications through Zoho Announcements.
  • Promoted events through landing pages and social media.
  • Worked on website navigation, metadata, Hreflang tags, and other website updates.

Manager Recognition

Recognized for strong performance and potential, with encouragement to take greater ownership of planning and establish a marketing calendar independently.


This became an important transition from primarily executing tasks toward independently planning and managing marketing initiatives.

2023–2024

Growing Brand Presence & Independent Ownership

I took greater ownership of website expansion, social media growth, online reputation, events, and independent project execution.

Key Contributions

  • Grew LinkedIn followers to approximately 20,000.
  • Added 4 landing pages, 4 case studies, 3 event pages, and 12 Chimera Diaries pages.
  • Worked on improving online reputation across Glassdoor and AmbitionBox.
  • Supported Project Overview and Solutions Walkthrough marketing assets.
  • Added approximately 80 pages to the Singapore website.
  • Supported website navigation and menu improvements.
  • Added new case studies to important website sections.
  • Actively participated in company events and encouraged wider participation.

Manager Recognition

Appreciated for active participation in organizational events, independent project ownership, and contribution to online reputation management.


I was also recognized as someone who could establish a working routine independently, follow through on responsibilities, and consistently get things done.

2024–2025

From Digital Execution to Business-Focused Marketing

This period connected marketing execution more closely with business outcomes while expanding my role into sales enablement, website coordination, reputation management, and organizational initiatives.

Key Contributions

  • Inbound lead that converted into client (Bahrain-based FinTech ISV).
  • Upgraded sales decks into a modern and consistent PowerPoint format.
  • Created 7 new Solutions Walkthroughs using Canva.
  • Upgraded 24 existing Solutions Walkthroughs to the new presentation format.
  • Served as SPOC and internal auditor for ISO 27001 Certification and ISO 9001 Re-Certification.
  • Supported basic SEO activities for an ISV client website.
  • Created landing pages for Chennai, Power Platform, Awards & Certifications, and Low-Code / No-Code.
  • Grew LinkedIn followers to approximately 25,000.
  • Coordinated with external vendors to accelerate the website revamp.
  • Generated 23 five-star reviews through structured reputation-management efforts.

Manager Recognition

Recognized for website coordination, independent creative execution, ISO-related coordination, and online reputation management.


Reputation management was specifically recognized as a significant contribution to the company's online brand perception.

2025–2026

Connecting Digital Marketing to Inbound Business Growth

My final year brought together the different capabilities developed across the previous five years — SEO, content, website management, social media, inbound marketing, design, ORM, cross-functional execution, GEO and AEO optimization.

Key Contributions

  • Inbound lead that converted into client (Australian LegalTech Enterprise).
  • Managed consistent content and digital marketing execution across the website, blogs, case studies, and social media.
  • Published approximately 60 blogs and 100+ social media posts.
  • Managed website issues including 404 errors, redirects, SSL coordination, page updates, and content improvements.
  • Continued strengthening online reputation management through review monitoring and structured review-generation activities.
  • Delivered marketing creatives and communication support for internal initiatives and events.
  • Used Canva Pro to create and standardize sales presentations, reducing routine presentation dependency on the marketing team.
  • Coordinated with sales, leadership, development, HR, delivery teams, and external vendors.
  • Managed internal communication through Zoho Announcements.
  • Continued growing the LinkedIn community toward 30,000+ followers.
  • Optimized website content and structure for AI search, AEO and GEO, improving clarity, relevance and discoverability across AI-powered search experiences.
  • Built the foundational layer for LLM discoverability, including intent-focused content, structured Q&A, entity-focused optimization and AI-search-friendly website content.
  • Applied AEO/GEO best practices to key website pages and content to improve the potential for visibility, citations and recommendations across AI search platforms.
  • Learned and implemented the fundamentals of AI Search Optimization, combining traditional SEO with emerging AEO, GEO and LLM discoverability practices.

Manager Recognition

Recognized for strong execution across digital marketing, website management, design, content, reputation management, and cross-functional coordination.


I was particularly appreciated for taking ownership of multiple initiatives and consistently moving projects forward independently.

Career Progression

How my role evolved

Over six years, my responsibilities expanded from hands-on SEO execution into broader B2B technology marketing and business-focused digital growth.

2020–2021

SEO Foundation

Technical SEO, keyword rankings, backlinks, website improvements and local search.

2021–2022

Organic Growth

International SEO, website content, social media and reputation management.

2022–2023

Content & Brand

Content production, LinkedIn growth, events and internal communications.

2023–2024

Independent Ownership

Website expansion, social growth, reputation and project ownership.

2024–2025

Business Focus

Inbound leads, sales enablement, website revamp, ISO coordination and ORM.

2025–2026

Integrated B2B Marketing

SEO, content, website strategy, social, inbound marketing and cross-functional execution.

Selected Highlights

Six years of measurable digital growth

Selected outcomes and initiatives from my time at Chimera Technologies.

5 → 150+ Ranking keywords during the early SEO growth phase
50+ First-page Google keyword rankings achieved
687 → 41K+ Backlink growth during the SEO expansion phase
300 → 32K+ LinkedIn community growth
60+ Blogs published during the year 2025 - 2026
150+ Social media posts during the year 2025 - 2026
100+ Positive review generation and digital brand reputation through ORM activities
10+ Inbound leads converted into clients
Capabilities Built

What I worked across

The Chimera experience gave me hands-on exposure across the digital marketing ecosystem of a B2B IT services organization.

SEO & Organic Growth

Technical SEO, keyword research, search intent, on-page optimization, link building, local SEO, international SEO and search performance.

Website Strategy

Website revamps, landing pages, service pages, case studies, technical fixes, metadata, navigation, redirects and user experience.

B2B Content Marketing

Blogs, case studies, solution narratives, landing pages, event content and business communications.

Demand Generation

Inbound marketing, organic acquisition, lead generation, conversion-focused website initiatives and sales enablement.

Social & Brand Growth

LinkedIn growth, social content, executive communications, company updates and brand visibility initiatives.

AI Search & Modern SEO

AI-assisted content workflows, GEO, AEO, LLM discoverability, search intent and structured content.

Online Reputation

Review monitoring, negative-review resolution, positive review generation and digital brand reputation.

Sales Enablement

Sales presentations, Solutions Walkthroughs, PowerPoint modernization and marketing collateral.

Cross-Functional Marketing

Collaboration with sales, leadership, development, HR, delivery teams, content teams and external vendors.

Looking Back

From ranking keywords to generating business opportunities

My six years at Chimera gave me the opportunity to build practical expertise across the full digital marketing lifecycle of a B2B technology company.


I started with SEO and website optimization, expanded into content and social media, and gradually took ownership of website strategy, inbound marketing, reputation management, sales enablement, marketing operations, and cross-functional initiatives.


This experience shaped my current approach to B2B marketing: combining organic growth, content, website experience, AI-powered search, social channels and demand generation to build visibility and create business opportunities.